PR, MarComms and Video Production

We guide, collaborate and help you tell your story. 

We tell you the truth, because in business there are already enough excuses and yes men.

Let's make great content together. 
About The Squid
Welcome To Your Nimble Content Company

We offer project or retainer PR services without big-agency overheads. You still get two decades of PR, video & communications experience  providing strategic advice and doing the implementation. We are your trusted advisor, that will put together your plan for your budget.

  • Press Releases
  • Contributed Articles
  • Case Studies
  • Media Training
  • Video Production
Why Choose Us

We do what we do best. Strategic PR, content & video. And it's all about you.


Quality, backed by Experience

Professionalism you can count on. The job will get done, and done well. 


We actually do the work

We're the trusted advisers who design the strategy and create, pitch, produce. 


We tell it like it is

Diplomatic but honest feedback and guidance. It's what you've been missing. 

Our Professional Services

welcome to the shoal

Public Relations

Reliable, attentive & experienced PR services and support for integrated marketing programs.


Bylines, Op Eds, news releases, whitepapers, videos, case studies, podcasts, blog posts, awards.

Video Production

We produce best-in-class video content without the extra behind-the-scenes costs. 

Marketing Communications

Sponsored content, lead gen campaign collateral, landing page copy ... what do you need?

Media Relations

We're your wingman, you're Ted Moseby and we know the media you need to reach. 

Social Media Support

Who do you think makes those video and writes the headlines you saw on LinkedIn ads today?

Meet Your Team
Professional Leadership

GSI offers very senior level, strategic PR, communications and content support, guidance, planning, creation and implementation, including corporate, marketing, promotional, creative video services from strategic pre-production thru talented production to effective post. 

Richelle Gillett MD
MD - PR & Communications
Richelle Gillett

20+ years of spreading the word about great companies, products, services & ideas. Focus area: Tech PR

Sheldon Gillett - Video
MD - Content & Video Production
Sheldon Gillett

20+ years of scripting, shooting and editing. 

Specialty: Engaging visuals and directing spokespeople. 

Are you looking for professional advice?
We're keen to hear what your objectives are, so we can figure out how we can help.
In our clients' words